How to Harness the Secret to Success

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You may be wondering: Who the heck is Eva Minkoff?

Fair question. Let me introduce myself.

I’m Eva—someone obsessed with human connection and growth.

Over the years, I’ve worn many hats: health-tech CEO, TEDx speaker, podcast host and producer, and creator of online communities for both patients and healthcare professionals.

Through these experiences, I’ve discovered one simple truth: living boldly = living successfully.

If that feels like a bold statement (pun intended), hold tight for a bit. I’ll show you exactly what I mean and how it applies to you, no matter who you are or what you do.

Boldness is the not-so-secret ingredient to the success and fulfillment we all crave, and I’m here to help you harness it.

(Don’t like reading E-Mails? Click here for Eva’s audio recording of this email 🎵

These days, I’ve stepped into my role as a leadership coach for healthcare visionaries—work that fills me with tremendous joy and purpose.

What’s a healthcare visionary, you ask?

Someone who sees the possibility for a better healthcare experience and is passionate about making it happen.

So, let me ask: Is that you?

If yes, you’re in the right place.

If not, keep reading anyway—because boldness doesn’t just belong to healthcare. 😛

Quick Check-in

Take a moment and ask yourself: How bold do I feel in my life?

💭 “I'm not feeling ready to make bold moves yet, like something holding me back.”

🌱 “I’m starting to take bold steps, but it’s still new territory.”

🔥 “I’m leaning into boldness every day—and I’m ready for more.”

Pause and think about it—where are you at right now? 

Why I'm Here

No matter what kind of leader you are—whether you’re running a hospital, managing a healthcare team, or navigating the mess that is life—I want to help you do it boldly.

Not the “I’ve got everything together” kind of bold, but the kind where you show up scared, uncertain, and messy AF. (Because when are things ever perfectly lined up?)

In healthcare especially, waiting for the stars to align isn’t a luxury we can afford. We don’t always have the answers—and leadership is about making the bold call anyway.

But I didn’t always know that.

The Moment That Taught Me Boldness… the Hard Way

Let’s flash back 20 years. It’s a summer afternoon, and 14-year-old Eva is sitting on a display mattress in the middle of a Linens and Things (yep, remember that place?).

There’s the hum of fluorescent lights, the faint smell of new towels, and my best friend Jeremy is rambling about Harry Potter or something equally trivial.

Meanwhile, my heart is pounding so loudly, I can barely hear him. My palms are sweating, my thoughts racing. 

Because I know I’m about to risk it ALL.

But I can’t hold it back anymore. So, I blurted out…

“I’m in love with you.”

The world freezes. Jeremy freezes. I freeze. For a solid 10 seconds, it’s just me, my confession, and a wall of silence as thick as the duvet display we’re sitting next to.

Abort mission! Abort mission! I’ve just ruined my friendship forever! (And a long slew of other teenage-anxious thoughts).

But it’s too late. 

The words are out there, hanging awkwardly between us like a helium balloon with nowhere to land.

The tension feels unbearable. I want to sink into the mattress and disappear. 

But I don’t. I stay there. 

Messy. 

Terrified. 

Exposed.

And you know what? I survived. We survived*.

That messy, bold moment taught me something huge: showing up fully—especially when it’s terrifying—is what makes life meaningful. 

And what makes it (drum roll please) SUCCESSFUL. 

*Fun fact: Jeremy and I ended up dating all through high school, and we're still friends to this day.

What’s in This for You?

I started Bold Being to help people like you—leaders, professionals, and everyday humans—live and lead boldly.

Whether “bold” feels foreign or second nature, I’m here to help you turn it into a real power. (Think lightsaber style).

Because living boldly doesn’t mean being perfect or knowing all the answers. It means showing up, fully, authentically and yes, vulnerably.

And it’s in this showing up—in work, relationships, and life—that we create true success, connection, and meaning.

Here’s what you’ll find in these emails:

✅ Real stories (like the Linens and Things saga) about the messy moments that taught me what boldness really looks like.

✅ Lessons from healthcare leaders (and others) who are making bold decisions in ways that actually matter.

✅ A weekly Bold challenge to push you out of your comfort zone and into meaningful action.

Your Bold Challenge

Here’s a small one to start:

Think of one conversation you’ve been avoiding—whether it’s with a co-worker, a partner, or even yourself.

This week, take the leap. Show up fully, even if you don’t know how it’ll turn out (maybe especially so).

Click here and comment “I’M BOLD” to commit to your first challenge! 

I’ll be back soon with a story about the time I literally ran away in the middle of the night (spoiler: it was a disaster).

Until then, take the challenge—and if you’re feeling brave, hit REPLY and let me know how it went.

Talk soon!

Eva Minkoff

BoldBeing.co

P.S. If you’re still wondering, “Why am I getting this?”, it’s because you and I have crossed paths in healthcare—or in the grander world of human connection—somewhere along the way. If you stick around, I promise you’ll see exactly why this is meant for you.

And if you’re more of a LinkedIn person, no worries. Follow me on LinkedIn here to keep up with these stories and challenges without the inbox shuffle.