Eva Minkoff is an executive coach who works with leaders in their highest-stakes moments, and her focus is the negotiation most people overlook: the one happening inside their own head. Eva's premise is that under pressure the real contest isn't across the table. It's whether you can stay steady enough to act from conviction instead of fear.

Eva is a keynote and TEDx speaker, with a talk viewed more than 36,000 times, certified through the International Coach Federation, and Chief Transformation Officer at transformental. Over 15 years she's helped people move through fear, resistance, and change without losing themselves. She teaches one idea with hard consequences: you can't hold a line you haven't first found inside yourself. I've watched too many capable people lose themselves right when the stakes get highest. They keep performing on the outside, but inside they've gone into survival mode, and they start making decisions out of fear instead of conviction. I've done it myself. I still catch myself doing it. So this isn't theoretical for me. I do the work because the cost of abandoning yourself under pressure is enormous, and most of it is preventable. If I can help someone stay steady enough to stay themselves, that's the whole job.